If all goes well, few will see this blog.
That's not a common wish for a new publishing venture, but then I'm thinking of Seattle Observed as less a venture than a semi-public experiment.
For years, I've wanted to see a good, dependable review of the area's news and critique of its journalism. Long ago, before "blogging" existed, I co-founded a web site devoted to this idea but on a larger scale, PersonalReader.com. It rocked, but as with many late-'90s Internet ideas, didn't last. Ahead of its time, maybe.
Fast-forward to today, and the blogosphere as it has developed is wonderfully entertaining and opinionated, but hasn't produced many of the kinds of local news-and-review sites that I'd like to see. A terrific exception, L.A. Observed, is one of my favorite web destinations and my model for this effort.
Like L.A. Observed's Kevin Roderick, who is a freelance writer and spent years at the Los Angeles Times, I'm a career journalist. For the past two years I've been an editor at the Seattle Post-Intelligencer, but I've also spent 12 years at the Seattle Times, three years at the LA Times and various stints at other publications in California and Oregon and, for a few months 10 years ago, at MSNBC.
Which brings me back to my wish for few eyeballs. At least for now.
My goal for Seattle Observed is not to compete with any of the local news media, particularly my employer, nor to promote or disparage them. I simply want to compile, for my own use and amusement, a running take on what's going on around town.
If the blog gets too much notice or ridicule too soon, I suspect I'll need to take it down. A much better outcome would be to get the idea established, gauge how much work it would take to keep it going, and then migrate it to my paper's web site, SeattlePI.com.
Should you happen to run across it in the meantime, please let me know what you think. And then keep it to yourself.
-- Mark Matassa
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